Challenge
A newly launched brand palette failed WCAG accessibility standards and relied on colors with strong, potentially misleading UI signals (green = “success,” orange = “warning”), risking confusion and bias.
Solution
Expanded the palette with accessible tints and shades, then flipped expectations—assigning orange as the primary action and green as secondary. Strategic application and subtle UI detailing kept interactions clear, inclusive, and unmistakably on-brand.
Impact
Delivered a fully accessible, bias-free interface that empowered users and strengthened brand trust.
Outcome
The final design passed ADA WCAG accessibility standards, preserved the integrity of the new brand, and removed unintentional bias from the shopping experience.
Reflection
This project demonstrated that accessibility and brand expression can coexist seamlessly, and that challenging default UI conventions can still lead to inclusive and intuitive experiences. These lessons now shape how I approach every brand-led interface I create.
See also
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