I'm Vika [vee-kah]. I started in industrial design, detoured through advertising, and landed in digital. Build it, put it in front of people, learn something, make it better. The loop keeps me here.

At work I value systems and sensibility; weighing brand, behavior, accessibility, and logic to make an interface feel intuitive. I care a lot about getting it right, and I'm willing to stay in it until it does.

Outside work I'm taking pics, logging miles on my bike, and testing recipes. Different medium, same exploration, experimentation, and refinement - just less scrum.